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Technical Talk University of New Mexico & Sandia National Labs

March 18, 2015


Human Centric Security (HuCS)
Date: 3/20/15
Time: 3:00pm-5:00pm
Location: Centennial Engineering Center, Room 1044 on UNM Campus

Presentation Title
I would Like To..., I Shouldn't..., I Wish I... Exploring Behavior-Change Goals for Social Networking Sites Technologies for Seeming People

Contact Info
Lourdes McKenna

Orgarized by
Michalis Faloutsos
UNM Computer Science
Alex Seazzu
UNM Anderson School ol Management
Bob Hutchinson
Sandia Nabonal Labs

Speaker. Patrick Kelley, Assistant Professor. UNM

Privacy & security research often attempts to focus on having users post less on social networking sites (SNSs), to help users better protect themselves. Yet, people continue to contribute to SNSs and, despite the benefits they derive, members of these services are not always satisfied with their online behaviors. The investigation of desires for behavior change in SNSs both provide insight into user's perceptions of how SNSs impact their lives (positively or negatively) & can inform tools for helping users achieve desired behavior changes. We use a 604-participant online survey to explore SNS users' behavior-change goals for Facebook, Instagram, & Twitter. While some parbcipants want to reduce site use, others want to improve their use or increase a range of behaviors. These desired changes differ by SNS, and, for Twitter by participants' levels of site use. Participants also expect a range of benefits from these goals, including more free time, contact with others, intrinsic benefits, better security/privacy, and improved self presentation. Based on these results we provide insights both into how participants perceive different SNSs, as well as potential designs for behavior-change mechanisms to target SNS behaviors.

This joint institute will develop innovative and disruptive technologies, systems and processes to ensure that people are protected and empowered and train the next generation of security engineers, managers and researchers.

We frame cybersecurity around humans in a holistic way that includes their well being, physical safety, and their fundamental rights. Systems, services, policies, and tools should be fccused on protecting people's: (a) data. (b) privacy c) physical and emotional well-being. and (d) fundamental rights.


  • Conducting cutting edge human-centric research
  • Establishing a problem-driven agenda
  • Educating the next generation of ethical hackers
  • Becoming a catalyst for technology transfer and societal impact